Social Media Marketing Volunteer

Job Outline – This is a role for an organised and driven self-starter, who can demonstrate skill in social media management and digital marketing. Working in a small communications team, your main responsibility will be driving growth in MicroLoan’s online audience in the
USA. You will achieve this by supporting the Communications Manager with a range of digital marketing tasks such as community outreach and engagement on social media, scheduling social media posts, researching ideas for posts, and designing on-brand marketing materials. Should the individual show the desire and aptitude, there will be the opportunity to take on further marketing and communications responsibilities based on their skillset.


• Community engagement on MicroLoan’s USA social media platforms to drive growth
• Promptly responding to MicroLoan’s comments/tags on social media with careful consideration for MicroLoan’s reputation and voice
• Proof reading social media posts to ensure there are absolutely no grammatical errors and ensuring the posts are written in American English
• Scheduling social media posts using applications such as Later, Hootsuite and TweetDeck
• Promoting our campaigns, events, success stories and information over social media in a way that is consistent with MicroLoan’s branding and social media strategy

  • Supporting on social media campaigns for International Women’s Day and World Food Day

• Influencer and celebrity outreach during campaigns
• Suggesting new ideas for posts in line with research/information published by organisations such as the UN, or international development news
• Keeping track of and analysing the performance of social media posts and campaigns
• Advising the Communications Lead on which posts perform best, making helpful suggestions to influence our social media strategy
• Occasional creation of ad-hoc marketing materials such as stories, infographics, leaflets and posters, with strict adherence to MicroLoan’s brand guidelines
• Social media ‘listening’ so we are always aware of news and trends which are relevant for us
• Researching hashtags, new people to follow (prospective celebrity partners, business partners, and people interested in our work (prospective donors))
• Online engagement including on others’ posts to improve our outreach

Knowledge, skills and experience required

• Excellent attention to detail
• Proven success in building and nurturing an online audience on social media
• Knowledgeable about Instagram, LinkedIn, Twitter and Facebook and driving growth and engagement on all of these platforms (even if self-taught) including using hashtags, social media ‘listening’, understanding creatives that work well, using the insights tool
• Proficient on Canva
• Excellent written communication skills
• A pro-active person with the ability to work independently
• Excellent interpersonal skills, enthusiasm and the ability to prioritise and use own initiative
• Passionate about MicroLoan’s mission with an active interest in international development
• Desired: knowledge and experience of using social media advertising

How To Apply

Please apply by submitting your CV and a cover letter to Applications without a cover letter will not be considered. Please note we are recruiting on a rolling basis.

Click Here To Apply

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