State of the Market: Opportunities and Challenges for Digital Events

When: June 16, 2020

Where: Online

Join experts from Ei and The Financial Times Live for a discussion about digital events

There’s no denying that the digital world has taken centre stage over the past few months. Whether you’re the most tech-savvy person in your household, or you can just about manage to keep on top of your inbox, we’ve all had to up our game a little.

MicroLoan Foundation have partnered with two leading event experts to host a webinar, providing a case study assessment of the current events industry, as well as discussing the various methods of capitalising on this digital transition. Victoria Pawsey, from EI and MicroLoan Foundation’s Women’s Development Board will be leading the conversation joined by Mark Buller from The Financial Times Live.

Anyone searching for some tips and tricks on hosting digital events is welcome to join – from those just starting their business journey and want to benefit from the move to digital, to those who are making the move after many years of physical event experience. We’ll make sure there’s time at the end for you to put your questions to our hosts.

This event is in aid of MicroLoan Foundation. A women’s empowerment and poverty alleviation charity helping some of the poorest women in sub-Saharan Africa to kickstart their journey out of poverty by providing small loans and business training. We are asking all attendees to make a suggested donation of £12 – this is the cost of providing one woman with the agricultural training she needs to start a small farming business to feed her family. All funds raised at the event will be donated to MicroLoan.


Victoria Pawsey

Victoria joined EI Advisory in 2016 as a Senior Client Relations and Marketing leader and works as a B2B marketing consultant and strategist, supporting brands across a range of sectors globally. Following the impact of COVID-19, Victoria has been supporting clients on their virtual event strategies, both 3rd party and proprietary to maximise impact and select the best opportunities.

A dedicated advocate to women’s empowerment, Victoria joined MicroLoan Foundation’s Women’s Development Board in December 2018.

Mark Buller

Mark joined Financial Times Live in 2016 as the Head of Commercial working across a portfolio of 80 events spanning a range of sectors. Since the COVID-19 lockdown, Mark has been instrumental in the move from physical conferences to virtual events including the launch of the FT Global Boardroom, a 3-day conference attracting 53,000 registrations from 154 countries.

Prior to the FT, Mark worked in commercial roles at The Economist and Reed Business Information.




This event is being generously supported by Nosh Detox. Nosh Detox has spent the last 11 years working with over 15,000 successful professional women over 40 and helping them lose weight, gain energy, boost immunity and generally Feel Good Again using completely natural solutions. Nosh Detox offers you a personalised combination of food or juice delivery, IV drips, Lab testing and Health Coaching (around the world) to get you to your ultimate goal.