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Good reasons to give... 

No one is excluded

We provide services to people who would otherwise be unbanked and, in African terms, unbankable. Through running their own business, the supply of basic necessities such as food, housing and supporting their children’s education will all improve as a result of running their own business.

We support a ‘bottom-up’ approach to development

We pro-actively encouraging women to help themselves so they do not become dependent on charity. We recognize that assisting the people of a country at grass-roots level is the most effective means for that country to develop; they become less dependent on aid from developed countries, and there is an increased responsibility to use ‘internal’ resources wisely.

 

Sustainability is central to our charitable approach.

First, we provide the opportunity and ongoing support for our clients to develop sustainable businesses that will generate income and savings for them and their families.

Second, because our loans are repaid (our current repayment rate is 99%), we can use a single donation to invest in entrepreneurs indefinitely.  For example, one loan of £30 can be lent and re-lent, helping countless women and their families work their own way out of poverty.

We empower individuals and communities

In addition to making a living for their families, the independence that comes with running their own business means our clients become more self-confident, taking a stronger decision-making role in family life.  Through empowering individuals, the well-being of communities progressively increases.